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PRINTED BOOKS

Title Managers and competition / G. Easton ... [and others].

Published Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell Business, 1993.

Copies

Location Call No. Status
 UniM Bund  658.4012 MANA {Bund81 20190820}    AVAILABLE
Physical description ix, 350 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages [330]-342) and index.
Contents 1. Introduction -- 2. Industry Structure -- 3. Products, Customers and Markets -- 4. Strategy -- 5. Communication -- 6. Competition -- 7. Dynamics -- 8. Summary and Conclusions.
Other author Easton, Geoff.
Subject Competition.
Industrial management.
Strategic planning.
ISBN 0631188770