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Title Public relations in schools / Theodore J. Kowalski.

Published Upper Saddle River, N.J. : Merrill, [2000]


Location Call No. Status
 UniM Giblin Eunson  659.29371 KOWA    AVAILABLE
Edition 2nd ed.
Physical description xxv, 390 pages ; 25 cm
Notes Rev. ed. of: Public relations in educational organizations. c1996.
Bibliography Includes bibliographical references.
Summary This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.
Other author Kowalski, Theodore J.
Subject Schools -- Public relations.
Schools -- Public relations -- Case studies.
School management and organization.
School management and organization -- Case studies.
Community and school.
Community and school -- Case studies.
Other uniform title Public relations in educational organizations.
ISBN 0139744118