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Cover Art
Author Day, George S.

Title The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.

Published New York : Free Press, 1999.


Location Call No. Status
 UniM Store  658.8 DAY GD16    AVAILABLE
 UniM Giblin Eunson  658.8 DAY    AVAILABLE
 UniM Giblin Eunson  658.8 DAY    AVAILABLE
Physical description xii, 285 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Introduction: Move to the Market -- Pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- Pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- Pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change -- App. Is Your Organization Market Driven?
Summary "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
Subject Marketing -- Management.
Sales management.
Consumer satisfaction.
Customer relations.
ISBN 0684864673