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Author Keen, Peter G. W.

Title The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh.

Published Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, [2001]


Location Call No. Status
 UniM Giblin Eunson  658.84 KEEN    AVAILABLE
Physical description xii, 259 pages ; 24 cm
Bibliography Includes bibliographical references (pages [239]-246) and index.
Contents Part I M-commerce [R]evolution 1 -- Chapter 1 M-commerce: New Freedoms and New Value 3 -- Chapter 2 M-commerce and the Evolution of the Freedom Economy 25 -- Chapter 3 M-commerce Technology Innovation: Faster than Internet Time and Even More Chaotic 49 -- Chapter 4 International Freedom Economy: M-commerce and Global Innovation 73 -- Part II M-commerce in Action 95 -- Chapter 5 Search for M-commerce Value 97 -- Chapter 6 M-commerce Relationships: Designing the Customer Experience 115 -- Chapter 7 Logistics: From Mobile Warehouse to Intelligent Asset 139 -- Chapter 8 Making Intellectual Capital Real: Down with Knowledge Management, Up with Mobile Knowledge Mobilization 161 -- Part III From Idea to Results: The Management Agenda 183 -- Chapter 9 Behind the Scenes: The Dark Side of M-commerce 185 -- Chapter 10 Place Your Bets: Building M-commerce Beachheads 203 -- Afterword: Profiting Through M-commerce in the Freedom Economy 223.
Summary mCommerce -- mobile commerce -- is marking the start of another era of innovation in business. Just as personal computers and the Internet have changed the landscape of eCommerce, mCommerce will continue to extend the way organizations conduct business -- and change the relationships between companies, customers, suppliers, and partners. Mobility means freedom. Freedom creates choice and, as a result, value. Offering much more than just convenience, wireless technology can revolutionize the way companies work, buy, sell, and collaborate. To effectively utilize the power of mCommerce in your organization, understand where the technology is headed, and avoid the pitfalls, you need The Freedom Economy. This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key areas for expanding value through mCommerce: customer relationships, logistics, and knowledge mobilization or intellectual capital. By integrating mCommerce and eCommerce through enter-prise-centric tools, you can build a new platform for business, and truly realize the rewards and payoffs of wireless commerce. From idea through to result, this insightful and practical guide delivers winning strategies for gaining the mCommerce edge. Use them, and watch your business succeed both now and well into the future.
Other author Mackintosh, Ron.
Subject Electronic commerce.
Mobile communication systems.
Internet marketing.
Business enterprises -- Technological innovations.
Technological innovations -- Economic aspects.
Customer relations.
Variant Title Gaining the M-commerce edge in the era of the wireless Internet.
ISBN 0072133678