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Author Gerdes, Sarah.

Title Navigating the maze : creating alliances that work / Sarah Gerdes.

Published New York : McGraw-Hill, 2002.


Location Call No. Status
 UniM Giblin Eunson  658.044 GERD    AVAILABLE
Physical description xii, 219 pages ; 24 cm
Contents Chapter 1 Promise of Partnerships 1 -- Chapter 2 Types of Partnerships 7 -- Chapter 3 Overcoming the Fear of Partnerships 29 -- Chapter 4 AllianceMapping 41 -- Chapter 5 Creating the Partnership Plan 59 -- Chapter 6 Partnership Development Life Cycle 75 -- Chapter 7 Navigating the Maze 99 -- Chapter 8 Structuring Partnership Agreements 131 -- Chapter 9 Tools Used to Create Partnerships 163 -- Chapter 10 Partnering Techniques for the Long-Term Relationship 193.
Summary Partnering has become one of today's best strategies for augmenting competitive prospects -- and increasing shareholder wealth -- for companies of any size in any industry. Navigating the Partnership Maze is a step-by-step directory of the steps and processes decision-makers need to research, plan, and build partnerships that are strong, mutually beneficial, and focused on the bottom line. From the AllianceMapping partner selection tool to guidance on structuring airtight final partnering agreements, this all-in-one resource gives you everything you need to establish partnerships in half the time and at a fractionof the cost of traditional approaches.
Lack of a legitimate partner strategy is the number one reason new business plans fail to generate funding. For those who secure funding without having to formulate a partnering strategy, success is far more difficult to achieve -- and failure far more likely. Navigating the Partnership Maze transforms the process of seeking a partner from a random coin-flip to a consistent, replicable process. It provides you with the fundamentals of choosing the right partner, methods to create a mutually beneficial and bankable relationship, and guidelines to sustain that relationship -- for increased market penetration and enhanced shareholder value over the long term.
Subject Strategic alliances (Business)
ISBN 0071398236 (alk. paper)