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Cover Art
Author Sinha, Jai B. P. (Jai Ballabha Prasad), 1936-

Title Multinationals in India : managing the interface of cultures / Jai B.P. Sinha.

Published New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2004.


Location Call No. Status
 UniM Bund  338.88854 SINH {Bund81 20190820}    AVAILABLE
Physical description 290 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references (pages [277]-282) and index.
Contents The unfolding market -- The new bazaar -- The interface of cultures -- The BAC : a British American corporation -- The SHOCII : a Swedish subsidiary -- The Hilton Roulunds : a Danish multinational -- The VM : an Indo-Japanese joint venture -- The KIMCO : a South Korean subsidiary -- Perspectives and strategies.
Subject International business enterprises -- India.
Cross-cultural orientation -- India.
Intercultural communication -- India.
Corporate culture -- India.
ISBN 8178293218 (India : HB)
8178293226 (India : PB)
0761932046 (US : HB)
0761932054 (US : PB)