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Author Sagolla, Dom.

Title 140 characters : a style guide for the short form / Dom Sagolla.

Published Hoboken, N.J. : John Wiley & Sons, c2009.

Copies

Location Call No. Status
 UniM Bail  808.066384 SAGO    AVAILABLE
Physical description xxviii, 179 p. : ill. ; 22 cm.
Notes Includes index.
Contents Foreword / Jack Dorsey -- Pt. 1. Lead -- Ch. 1. Describe: A Brief Digression to Discuss Journalism Is Warranted -- Ch. 2. Simplify: Say More with Less -- Ch. 3. Avoid: Don't Become a Fable about Too Much Information -- Pt. 2. Value -- Ch. 4. Voice: Say It Out Loud -- Ch. 5. Reach: Understand Your Audience -- Ch. 6. Repeat: It Worked for Shakespeare -- Ch. 7. Mention: Stamp Your Own Currency -- Ch. 8. Dial: Search for Silence, Volume, and Frequency -- Ch. 9. Link: Deduce the Nature of Short Messages -- Ch. 10. Word: Expose the Possibilities in Phraseology, Poetry, and Invention -- Pt. 3. Master -- Ch. 11. Tame: Apply Multiple Techniques Toward the Same End -- Ch. 12. Cultivate: Meet 140 Characters, Each with a Unique Story -- Ch. 13. Branch: Steady, Organic Growth Is Most Manageable -- Pt. 4. Evolve -- Ch. 14. Filter: Teach the Machine to Think Ahead -- Ch. 15. Open: Give and You Shall Receive -- Ch. 16. Imitate: There Is Nothing Original, Except in Arrangement.
Ch. 17. Iterate: Practice a Sequence of Tiny Adjustments -- Pt. 5. Accelerate -- Ch. 18. Increase: Do More -- Ch. 19. Fragment: Do It Smaller.
Subject Instant messaging.
Text messages (Telephone systems)
Electronic mail messages.
Digital media -- Editing.
Online authorship.
Authorship -- Style manuals.
Variant Title One hundred forty characters
ISBN 9780470556139 (pbk.)
0470556137 (pbk.)
Standard Number 3104539