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Cover Art
E-RESOURCE
Author Meadows-Klue, Danny, (Founder and CEO, Digital Strategy Consulting, UK), speaker.

Title Welcome to digital marketing / Danny Meadows-Klue.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (27 minutes) : color, sound).
polychrome rdacc
Series Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570.
Henry Stewart talks. Business & management collection. Online advertising.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Building on the foundations of classic marketing with new tools, without its constraints -- Building brand websites that work -- Measure the performance and effectiveness of web marketing -- How search engine optimization works -- Search engine advertising -- Online advertising design -- Online media planning -- Marketing through social media -- The law and regulation of digital marketing -- Underlying theory: integrated digital marketing -- Digital marketing trends.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Internet advertising.
Internet marketing.
Variant Title Title from publisher's web site. Introduction to digital marketing tools and techniques.
Publisher Number 2510 Henry Stewart Talks