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Author Wilson, Jonathan, author.

Title Essentials of business research : a guide to doing your research project / Jonathan Wilson.

Published Los Angeles, California SAGE Publications, 2014


Edition Second edition.
Physical description xxii, 352 pages : illustrations, ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Subject Business -- Research -- Methodology.
Dissertations, Academic.
ISBN 9781446257333 (pbk.)