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Author Berger, Arthur Asa, 1933- author.

Title Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.

Published Thousand Oaks, California : SAGE Publications, Inc., 2016.


Location Call No. Status
 UniM Giblin Eunson  302.23072 BERG    AVAILABLE
Edition Fourth Edition.
Physical description xvii, 417 pages : illustrations ; 23 cm
Notes Revised edition of the author's Media and communication research methods, 2014.
Bibliography Includes bibliographical references and indexes.
Contents Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
Summary This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend.
Subject Mass media -- Research -- Methodology.
Communication -- Research -- Methodology.
ISBN 9781483377568 (paperback)