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PRINTED BOOKS
Author Winchester, Maxwell, author.

Title Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi, May O. Lwin, Wonsun Shin, Hyunjin Kang.

Published Docklands, Victoria : Oxford University Press, 2019.
©2019.

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Bail High Use 
Call No.658.802 WINC

LocationUniM Giblin Eunson High Use 
Call No.658.802 WINC

LocationUniM Giblin Eunson High Use 
Call No.658.802 WINC

LocationUniM Giblin Eunson High Use 
Call No.658.802 WINC

LocationUniM Giblin Eunson High Use 
Call No.658.802 WINC

Copies

Location Call No. Status
 UniM Bail  658.802 WINC    AVAILABLE
Physical description xxvi, 441 pages : colour illustrations ; 25 cm
Bibliography Includes bibliographical references, index and glossary.
Other author Ling, Peter (Associate professor), author.
Stocchi, Lara, author.
Lwin, May (May O.), author.
Shin, Wonsun, author.
Kang, Hyunjin, author.
Subject Communication in marketing.
Australian
ISBN 9780195596717 paperback