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DATABASE SUBJECTS (1-18 of 18)
Marketing
1
 

AIMMAT - AIM Management & Training Database



AIMMAT - AIM Management & Training Database covers topics in management including strategy, finance, marketing, leadership, training and development is produced by the Library of the Australian Institute of Management NSW Training Centre Limited. It covers the period from 1991 to present.

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2
 

American Marketing Association Journals



The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

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3
 

ATI



Please note ATI is no longer updated. ATI will remain available on Informit as an archive database. Australian Tourism Index (ATI), produced by the Department of Hospitality, Tourism and Marketing, Victoria University of Technology, is a bibliographic database that indexes and abstracts articles from published and unpublished material on tourism and related fields. Source documents include books, conference proceedings, audiovisual material, newspapers, journals, reports, commercial publications, unpublished material and government documents. Since 1993 all Pacific Asia Travel Association publications relevant to Australia, New Zealand and the Pacific have been included

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4
 

Business e-books Online



Business E-books Online is an online database that gathers 500 of the best-known textbooks and reference materials in business education in convenient digital format. All of the texts in the collection are curated by expert editors to ensure their relevance to the full spectrum of business programs.

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5
 

Business Source Complete



Business Source Complete is a scholarly business database, featuring a large collection of bibliographic and full text content. As part of the coverage offered by this database, indexing and abstracts for important scholarly business journals back as far as 1886 are included and searchable cited references are provided for more than 1,300 journals.

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6
 

Emerald Books



Emerald Books includes titles from around the world covering topical issues from the global financial crisis to social media and from sustainability to virtual learning, and supports researchers, students and the wider community. The Library has access to selected titles only.

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7
 

Emerald Journals



Emerald Journals cover a broad range of subjects, most notably in the areas of business management, economics and education. Content is selected for original contribution to the subject field, as well as practical relevance to policy making and future inquiry.

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8
 

Harvard Business Publishing



The Harvard Business Publishing database contains over 30,000 online articles, cases, eBooks, teaching notes and interactive simulations covering a broad range of disciplines, including: accounting, ethics, human resource management, information technology, marketing and management.

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9
 

Henry Stewart Talks - Business & Management Collection



Henry Stewart Talks - Business & Management Collection contains a growing selection of prepared animated audio visual presentations with synchronized narration. The collection is regularly updated and is organized into series: Finance, Global Business, Management, Marketing Management, Marketing Tools, Organizations, Sales.

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10
 

Media Intelligence Center



AAM’s Media Intelligence Center is the industry’s source for audited media data covering North America’s leading content providers. The Library has access to top-line data from thousands of publications, and the tools to search and narrow to the ones you’re interested in.

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11
 

Mintel Academic



Mintel Oxygen Academic compiles and assesses critical market trends and developments in specific regions and industries, and gauges the potential impact they will have on the wider market. The reports are split into the following categories: Fashion, Finance, Food, Health & Beauty, Household, IT, Media, Travel & Tourism.

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12
 

Mintel GNPD



Mintel GNPD monitors product innovation and retail success in the consumer packaged goods market worldwide. Mintel GNPD contains data from over 50 countries worldwide, with over 20,000 new products added every month and with continually updated data. GNPD monitors new introductions from the following mass-market categories: Food, Beverages, Beauty & personal care, Household goods, Petcare.

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13
 

Mintel Market Sizes



Mintel Market Sizes is a comprehensive database of critical market data for consumer industries across the world, including Australia and New Zealand. Covering 54 countries, 22 industries, over 4000 global categories and access to 1000’s of market reports, Mintel’s Global Market Navigator provides market size, segmentation and market share along with 5 years’ historical and forecast data.

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14
 

Passport



Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Passport also offers a Cities module which is a standardised socio-economic database and report library of the world’s major metropolitan areas, covering 1,150 cities worldwide; and a Survey module which aggregates data and analysis from consumer surveys worldwide, involving thousands of individual consumers in emerging and developed markets.

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15
 

PsycINFO



PsycINFO is the comprehensive international bibliographic database of psychology. It contains citations and summaries of peer-reviewed journal articles, book chapters, books, dissertations, and technical reports, all in the field of psychology and the psychological aspects of related disciplines, such as medicine, psychiatry, nursing, sociology, education, pharmacology, physiology, linguistics, anthropology, business, and law. Updated weekly.

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16
 

ReportLinker



ReportLinker is a professional search engine that provides easy access to market research reports and industry statistics. It identifies all industry reports, company profiles and market statistics published by Private and Public Organizations and compiles them in one easy to access site. ReportLinker provides full access to more than 1 million reports, published by 200,000 reliable public sources, such as : Governments, Embassies, Investment agencies, National statistics agencies, Trade unions, Leading newspapers, and Private publishers.

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17
 

Statista



Statista is a portal for market data, market research and market studies. The database contains statistics drawn from consumer survey results and industry studies from over 18000 sources on over 60000 topics.

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18
 

WARC



WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.

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