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Author Urban, Glen L.

Title Essentials of new product management / by Glen L. Urban, John R. Hauser, Nikhilesh Dholakia.

Published Englewood Cliffs, N.J. : Prentice-Hall, [1987]


Location Call No. Status
 UniM Store  658.575 URB MF33    AVAILABLE
Physical description x, 340 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Other author Hauser, John R.
Dholakia, Nikhilesh, 1947-
Subject New products -- Management.
ISBN 013286584X