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Author Greco, Albert N., 1945-

Title The culture and commerce of publishing in the 21st century / Albert N. Greco, Clara E. Rodriguez, and Robert M. Wharton.

Published Stanford, Calif. : Stanford Business Books, [2007, [that is, 2006]
©2007, [that is


Location Call No. Status
 UniM Bail  070.50973 GREC    AVAILABLE
Physical description viii, 262 pages : illustrations ; 26 cm
Bibliography Includes bibliographical references (pages [223]-256) and index.
Contents Changes in the book publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book publishing industry : strategies for domestic and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing : "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.
Other author Rodriguez, Clara E., 1944-
Wharton, Robert M.
Subject Publishers and publishing -- United States.
Variant Title Culture and commerce of publishing in the twenty-first century.
ISBN 9780804750318 (hbk. : alk. paper)
0804750319 (hbk. : alk. paper)