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Book Cover
Author Preston, Ivan L., 1931-

Title The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

Published Madison : University of Wisconsin Press, 1975.


Location Call No. Status
 UniM Law  KN 284.1 G1 PRES    AVAILABLE
Physical description xvi, 368 pages ; 22 cm
Bibliography Includes bibliographical references and index.
Summary How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up," provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
Subject Advertising -- United States.
Advertising laws -- United States.
ISBN 0299067300