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Book Cover
PRINTED BOOKS
Author Day, George S.

Title The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.

Published New York : Free Press, 1999.

Copies

Location Call No. Status
 UniM Store  658.8 DAY GD16    AVAILABLE
 UniM Giblin Eunson  658.8 DAY    AVAILABLE
 UniM Giblin Eunson  658.8 DAY    AVAILABLE
Physical description xii, 285 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Introduction: Move to the Market -- Pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- Pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- Pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change -- App. Is Your Organization Market Driven?
Summary "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
Subject Marketing -- Management.
Sales management.
Consumer satisfaction.
Customer relations.
ISBN 0684864673