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Cover Art
Author Baines, Phil, 1958-

Title Penguin by design : a cover story, 1935-2005 / Phil Baines.

Published USA ; New York : Penguin Books, 2005.


Location Call No. Status
 UniM Bail  686.34 BAIN    AVAILABLE
 UniM Southbank  686.34 BAIN    AVAILABLE
Physical description 255 pages : colour illustrations ; 22 cm
Bibliography Includes bibliographical references (pages 247-249) and index.
Contents I. Establishing paperback publishing, 1935-46 -- II. Consistency and competition, 1947-59 -- III. Art direction and graphic design, 1960-70 -- IV. Life after Lane, 1970-95 -- V. Re-inventing the brand, 1996-2005.
Summary "Ever-since the creation of the first Pengum paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history." "By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book-cover design and the role of artists and designers in creating and defining the Penguin look. Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques."--BOOK JACKET.
Subject Penguin (Firm)
Book covers -- Great Britain -- History.
ISBN 0141024232 paperback