Includes bibliographical references (pages -215) and index.
Ch. 1. Introduction -- Ch. 2. The Rhetorical History of the CRM -- Ch. 3. The Growth and Development of Mao's Needs in Rebellion against Old Culture and Party Bureaucracy -- Ch. 4. Power as a Communication Medium in People's Response to Mao's Call for Rebellion -- Ch. 5. Attention-Switching in the CRM -- Ch. 6. Conclusion.