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Author Bauer, Raymond Augustine, 1916-1977.

Title Advertising in America; the consumer view / Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

Published Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.


Location Call No. Status
 UniM Giblin Eunson  659.1019 BAUE    AVAILABLE
Physical description xxvi, 473 pages ; 21 cm
Notes "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Bibliography Bibliographical footnotes.
Other author Greyser, Stephen A., author.
Kanter, Donald L. (Donald Lucky), 1925-
Weilbacher, William M.
American Association of Advertising Agencies.
Harvard University. Graduate School of Business Administration. Division of Research.
Subject Advertising -- Psychological aspects.
Consumers -- United States.