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Cover Art
Author Rutherford, David.

Title Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

Published Waterloo, Ont. : Wilfrid Laurier University Press, c2008.


Location Call No. Status
Physical description xvi, 155 p. : ill.
Notes Co-published by the Institute of Communication Agencies.
Bibliography Includes bibliographical references (p. 135-137) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Knowles, Jonathan.
Institute of Communication Agencies.
ProQuest (Firm)
Subject Advertising -- Rate of return.
Brand name products -- Valuation.
Marketing -- Finance.
Rate of return.
Electronic books.
ISBN 9781554580316 (pbk.)