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Book Cover
Author Raz, Aviad E., 1968-

Title Riding the black ship : Japan and Tokyo Disneyland / Aviad E. Raz.

Published Cambridge, Mass. : Harvard University Asia Center : Distributed by Harvard University Press, 1999.


Location Call No. Status
 UniM Bail  791.06852135 RAZ    AVAILABLE
Physical description viii, 240 pages : illustrations ; 24 cm.
Series Harvard East Asian monographs ; 173.
Harvard East Asian monographs ; 173.
Bibliography Includes bibliographical references (pages [213]-236) and index.
Contents 1. America in Tokyo: The Remaking of Disneyland in Japan -- 2. The Exotic and the Familiar -- 3. Working for TDL -- 4. Organizational Culture and Organizational Critique -- 5. The Theme Park Boom: Remaking the World in Japan -- 6. Receptions of TDL-Disney -- 7. Traveling Theories: Aboard the Black Ship.
Summary Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland as a "black ship" - an exported, hegemonic model of American leisure and pop culture - that "conquered" Japan. By concentrating on the Japanese point of view, Raz shows that it is much more an example of successful domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization. Tokyo Disneyland is a simulated "America" showcased by and for the Japanese.
Subject Amusement parks -- Social aspects -- Japan.
Popular culture -- Japan.
Tokyo Disneyland (Urayasu-shi, Japan)
Japan -- Civilization -- American influences.
Variant Title Japan and Tokyo Disneyland.
ISBN 0674768930 (cloth : alk. paper)
0674768949 (paperback: alk. paper)
0674768930 (cased) No price
0674768949 (paperback) No price