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Cover Art
Author Carroll, Raymond L.

Title Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis.

Published New York : McGraw-Hill, [1993]


Location Call No. Status
 UniM Giblin Eunson  384.5442 CARR    DUE 08-01-20
Physical description xii, 532 pages : illustrations ; 25 cm.
Series McGraw Hill series in mass communication.
McGraw-Hill series in mass communication.
Bibliography Includes bibliographical references (pages 506-511) and index.
Summary This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
Other author Davis, Donald M.
Subject Broadcasting -- United States -- Planning.
Radio programs -- United States -- Planning.
Television programs -- United States -- Planning.
ISBN 0070102988