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LEADER 00000cam a2200493 a 4500 
008    090915t20092009njua          001 0 eng   
010    2009037056 
015    GBA995427|2bnb 
019 1  44694971 
020    9780470556139|q(paperback) 
020    0470556137|q(paperback) 
024 8  3104539 
035    .b37023949 
039    DA 
040    DLC|beng|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dDLC|dVU 
042    ukblcatcopy 
050 00 TK5105.73|b.S245 2009 
082 00 808/.066384|222 
100 1  Sagolla, Dom.|0http://id.loc.gov/authorities/names/
       n2009058653 
245 10 140 characters :|ba style guide for the short form /|cDom 
       Sagolla. 
246 3  One hundred forty characters. 
264  1 Hoboken, N.J. :|bJohn Wiley & Sons,|c[2009] 
264  4 |c©2009 
300    xxviii, 179 pages :|billustrations ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  Foreword / Jack Dorsey -- Pt. 1. Lead -- Ch. 1. Describe: 
       A Brief Digression to Discuss Journalism Is Warranted -- 
       Ch. 2. Simplify: Say More with Less -- Ch. 3. Avoid: Don't
       Become a Fable about Too Much Information -- Pt. 2. Value 
       -- Ch. 4. Voice: Say It Out Loud -- Ch. 5. Reach: 
       Understand Your Audience -- Ch. 6. Repeat: It Worked for 
       Shakespeare -- Ch. 7. Mention: Stamp Your Own Currency -- 
       Ch. 8. Dial: Search for Silence, Volume, and Frequency -- 
       Ch. 9. Link: Deduce the Nature of Short Messages -- Ch. 
       10. Word: Expose the Possibilities in Phraseology, Poetry,
       and Invention -- Pt. 3. Master -- Ch. 11. Tame: Apply 
       Multiple Techniques Toward the Same End -- Ch. 12. 
       Cultivate: Meet 140 Characters, Each with a Unique Story -
       - Ch. 13. Branch: Steady, Organic Growth Is Most 
       Manageable -- Pt. 4. Evolve -- Ch. 14. Filter: Teach the 
       Machine to Think Ahead -- Ch. 15. Open: Give and You Shall
       Receive -- Ch. 16. Imitate: There Is Nothing Original, 
       Except in Arrangement. 
505 8  Ch. 17. Iterate: Practice a Sequence of Tiny Adjustments -
       - Pt. 5. Accelerate -- Ch. 18. Increase: Do More -- Ch. 
       19. Fragment: Do It Smaller. 
650  0 Instant messaging.|0http://id.loc.gov/authorities/subjects
       /sh2002000576 
650  0 Text messages (Cell phone systems)|0http://id.loc.gov/
       authorities/subjects/sh2001008948 
650  0 Electronic mail messages.|0http://id.loc.gov/authorities/
       subjects/sh96007226 
650  0 Digital media|xEditing.|0http://id.loc.gov/authorities/
       subjects/sh2009000018 
650  0 Online authorship.|0http://id.loc.gov/authorities/subjects
       /sh2009006126 
650  0 Authorship|vStyle manuals.|0http://id.loc.gov/authorities/
       subjects/sh85010036 
907    .b37023949 
945    |i3 1290 02719 7557|a808.066384 SAGO|lMBA|nVendor 
       Interface Record 
984    VU|cheld 
990    MARCIVE MELB 201906 
990    Uploaded by DA 
Location Call No. Status
 UniM Bail  808.066384 SAGO    AVAILABLE