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LEADER 00000cam  2200000Mi 4500 
003    OCoLC 
005    20190320055438.3 
006    m     o  d         
007    cr nn||||mamaa 
008    171117s2018    sz a    o     100 0 eng d 
015    GBB8N8491|2bnb 
037    com.springer.onix.9783319687506|bSpringer Nature 
040    AZU|beng|erda|epn|cAZU|dOCLCO|dOCLCF|dYDX|dOCLCQ|dU3W|dOH1
       |dOCLCO|dNOC|dAU@|dWYU|dLVT|dMERER|dUKMGB|dOCLCQ 
049    MAIN 
050  4 HF5411|b.W67 2017 
082 04 658.8|223 
111 2  World Marketing Congress|n(20th :|d2017 :|cChristchurch, 
       New Zealand) 
245 00 Marketing transformation :|bmarketing practice in an ever 
       changing world : proceedings of the 2017 Academy of 
       Marketing Science (AMS) World Marketing Congress (WMC) /
       |cedited by Patricia Rossi, Nina Krey. 
264  1 Cham, Switzerland :|bSpringer,|c[2018] 
300    1 online resource (XXXI, 322 pages) :|b12 illustrations, 
       10 illustrations in color 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|bPDF|2rda 
650  0 Marketing|vCongresses. 
650  0 Marketing|xManagement|vCongresses. 
655  4 Electronic books. 
655  7 Conference papers and proceedings.|2fast
       |0(OCoLC)fst01423772 
700 1  Rossi, Patricia,|eeditor. 
700 1  Krey, Nina,|eeditor. 
710 2  Academy of Marketing Science. 
710 2  SpringerLink|eissuing body. 
776 08 |iPrinted edition:|z9783319687490 
856 40 |uhttps://ezp.lib.unimelb.edu.au/login?url=http://
       link.springer.com/10.1007/978-3-319-68750-6|zConnect to 
       ebook (University of Melbourne only) 
990    Springer EBA e-book collections for 2017-2019 
990    Springer Business and Management 2018 
990    Batch Ebook load (bud2) - do not edit, delete or attach 
       any records. 
991    |zNEW New collection springerlink.ebookbe2018 2019-03-19