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Author Adamson, Daniel de Faro.

Title The blue way : how to profit by investing in a better world / Daniel de Faro Adamson and Joe Andrew.

Published New York : Simon & Schuster, 2007.


Location Call No. Status
 UniM Giblin Eunson  332.6042 ADAM    AVAILABLE
Physical description viii, 246 p. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Ch. 1. The Great Illusion -- Ch. 2. Seeing Red -- Ch. 3. Being Blue Puts Companies in the Black -- Ch. 4. The Principles of Progressive Leadership I: Innovation, Flexibility, Ecoefficiency -- Ch. 5. The Principles of progressive Leadership II: Dealing with Employees, Critics, and the Long Haul -- Ch. 6. Buying Blue: A Guide for the Awakened Consumer -- Ch. 7. Painting Wall Street Blue: Politically Responsible Shareholder Activism -- Ch. 8. The Blueprint: Building a Blue Financial Infrastructure -- Ch. 9. The Progressive Ecosystem -- Ch. 10. Blue America: The Future Progressive Majority.
Summary "In The Blue Way, Daniel Adamson and Joe Andrew, cofounders of Blue Investment Management, identify the companies that have the most progressive social values - fair wages, equal opportunity, environmental responsibility - and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around these companies, which to date has outperformed the market. Their innovative investment strategy offers a profitable approach for investors seeking a principled and successful stock portfolio." "The authors explain how to build a "blue infrastructure," a progressive ecosystem in which companies and activists with progressive values can support blue politicians and causes. The Blue Way shows how the progressive movement can learn from the success of the blue business world and create a new progressive majority for the future."--BOOK JACKET.
Other author Andrew, Joseph J.
Subject Investments -- Moral and ethical aspects.
ISBN 9781416547341 (cloth)
1416547347 (cloth)