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E-RESOURCE
Author AMA Winter Educators' Conference.

Title Marketing theory and applications [electronic resource] / AMA Winter Educators' Conference.

Published Chicago, Ill. : American Marketing Association, ©2005-
Dates of Publication Vol. 16 (2005)-

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Uniform title Marketing theory and applications (CD-ROM)
Physical description CD-ROMs ; 4 3/4 in.
Frequency Annual
Notes Title from disc label.
System notes System requirements: PC or Mac with capability to run Adobe Reader 5.0.
Continues AMA Winter Educators' Conference Marketing theory and applications 1540-997X (DLC) 96015174 (OCoLC)29905898
Other author American Marketing Association.
Subject Marketing -- Periodicals.
Marketing research -- Congresses.
Conference papers and proceedings.
Periodicals.
Abbreviated title AMA WINTER EDUCATORS CONFERENCE PROCEEDINGS