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Cover Art
E-RESOURCE
Author Arklan, Ümit editor Editor.

Title Practice Fields in Public Relations: The Panorama of Turkey Ümit Arklan

Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018, c2017

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Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st, New ed.
Physical description 1 online resource 58 ill. 21,0 x 14,8 cm
Contents Relationship - Communication - Image - Reputation - Perception - Issue - Risk - Crisis - Rumour - Media - Social media - Event - Social responsibility - Sponsorship - Political public relations - Lobbying - International public relations - Financial public relations - Marketing communications - Total quality
Summary Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.
History notes Ümit Arklan is an Associate Professor at the Faculty of Communication at Süleyman Demirel University. He graduated from the Faculty of Communication at Selçuk University. His research fields are public relations, political communication, new communication environment and research methods.
Notes Online resource; title from title screen (viewed April 8, 2019)
ISBN 9783631730683
Standard Number 9783631730683
10.3726/b12872