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Author DeFleur, Melvin L. (Melvin Lawrence), 1923-

Title Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach.

Published New York : D. McKay Co., c1975.


Edition 3d ed.
Physical description xv, 288 p. : ill. ; 21 cm.
Bibliography Includes bibliographical references and index.
Other author Ball-Rokeach, Sandra, joint author.
Subject Mass media -- Social aspects.
ISBN 067930293X