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Author DeFleur, Melvin L. (Melvin Lawrence), 1923-

Title Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.

Published New York : Longman, c1989.


Location Call No. Status
 UniM Giblin Eunson  302.23 DEFL    AVAILABLE
Edition 5th ed.
Physical description xiv, 368 p. : ill. ; 23 cm.
Bibliography Includes bibliographies and index.
Other author Ball-Rokeach, Sandra,
Subject Mass media -- Social aspects -- History.
Mass media -- Social aspects -- United States -- History.
ISBN 0582998700 (pbk.)
080130007X (hard)