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PRINTED BOOKS
Author Barnes, Chris (Christopher)

Title Practical marketing for schools / Chris Barnes.

Published Oxford, UK ; Cambridge, Mass., USA : Blackwell Bussiness, 1993.

Copies

Location Call No. Status
 UniM Giblin Eunson  659.29371 BARN    AVAILABLE
Physical description xiii, 208 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents 1. What is Marketing? -- 2. Targeting the Marketing Message -- 3. Marketing Action Plan -- 4. Internal Marketing and Communication -- 5. Understanding the Education Market: Techniques and Methods of Market Research -- 6. Group or Collaborative Marketing -- 7. Defining Education Products -- 8. Image-building -- 9. Public Relations -- 10. Advertising -- 11. Fund-raising -- 12. Education Exhibitions -- 13. Case Study 1: Marketing Plan for a Secondary School -- 14. Case Study 2: Stour Valley Community School Creates a New Logo -- 15. Case Study 3: Competing for Sixth Form Pupils -- 16. Marketing Schools and Codes of Professional Practice -- 17. Conclusion: Performance Evaluation -- App. A Survey into School Marketing -- App. B Questionnaire Design -- App. C Model Questionnaire -- App. D Techniques for Measuring a School's Image -- App. E Marketing Education Services Overseas.
Subject Schools -- Public relations -- Great Britain.
ISBN 0631188045