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PRINTED BOOKS
Author Barnes, Cindy, 1961-

Title Creating & delivering your value proposition : managing customer experience for profit / Cindy Barnes, Helen Blake, David Pinder.

Published London ; Philadelphia : Kogan Page, 2009.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.812 BARN    AVAILABLE
Physical description xvi, 213 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents 1. What do you really think about customers? -- 2. What is a value proposition? -- 3. The value-focused approach -- 4. Creating your value proposition -- 5. Value Proposition Builder: Market -- 6. Value Proposition Builder: The value experience -- 7. Value Proposition Builder: Offerings -- 8. Value Proposition Builder: Benefits -- 9. Value Proposition Builder: Alternatives and differentiation -- 10. Value Proposition Builder: Proof -- 11. Value proposition template and value proposition statement -- 12. Message development -- 13. Implementation -- 14. Starting and sustaining -- 15. The value-focused enterprise -- Appendix A. Back to the future -- Appendix B. Example value proposition for Intel (partial).
Other author Blake, Helen, 1962-
Pinder, David, 1945-
Subject Customer relations.
Value.
Value added.
Variant Title Creating and delivering your value proposition
ISBN 9780749455125
0749455128