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Book Cover
E-RESOURCE
Author Baykal, Mehmet editor Editor.

Title Emerging Trends in Business An Interdisciplinary Approach Mehmet Baykal, Halim Kazan

Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018, c2017

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st, New ed.
Physical description 1 online resource 17 ill. 21,0 x 14,8 cm
Contents Innovation and entrepreneurship - Corporate social responsibility reporting - Non-performing loans in banking and ratios - Cause-related marketing - Entrepreneurship, economic growth and development - Mobbing: the dark side of business - Digital marketing - Organizational behaviour
Summary This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.
History notes Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management. Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.
Notes Online resource; title from title screen (viewed January 22, 2019)
Other author Kazan, Halim editor Editor.
ISBN 9783631744703
Standard Number 9783631744703
10.3726/b13224