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E-RESOURCE
Author Trends in Business Communication (Conference) (2016 : Kufstein, Tyrol)

Title Conference proceedings trends in business communication 2016 / Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, editors.

Published Wiesbaden, Germany : Springer Gabler, 2017.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource : illustrations
Series Springer Business and Management eBooks 2017 English+International
Bibliography Includes bibliographical references.
Contents Trends in Business Communication from Different Perspectives -- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees -- Successful Communication of Medium Sized Companies and More.
Summary These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol. Contents Trends in Business Communication from Different Perspectives Political Communication, Investor Relations, PR in sports, Communication with and for Refugees Successful Communication of Medium Sized Companies and More Target Groups Lecturers and students in the field of marketing, communications, management, social sciences, and digital media Practitioners in the field of communication and marketing About the Editors Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs "Marketing and Communication Management" and "Digital Marketing". Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.
Other author Becker, Timo.
Schneckenleitner, Peter.
Reitberger, Wolfgang.
Brunner-Sperdin, Alexandra.
SpringerLink issuing body.
Subject Business communication -- Congresses.
Electronic books.
Electronic books.
Conference papers and proceedings.
ISBN 9783658172541 (electronic bk.)
3658172541 (electronic bk.)
3658172533
9783658172534
Standard Number 10.1007/978-3-658-17254-1