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LEADER 00000cam a2200529Ia 4500 
003    OCoLC 
005    20190320055147.6 
006    m     o  d         
007    cr |n||||||||| 
008    170213s2017    gw a    ob    100 0 eng d 
019    SpringerEBAocn972425354 
020    9783658172541|q(electronic bk.) 
020    3658172541|q(electronic bk.) 
020    |z3658172533 
020    |z9783658172534 
024 7  10.1007/978-3-658-17254-1|2doi 
040    YDX|beng|epn|cYDX|dN$T|dIDEBK|dN$T|dUAB|dOCLCF|dVT2|dIOG
       |dAZU|dUPM|dMERER|dESU|dZ5A|dOCLCQ|dOCLCO|dOTZ|dOCLCQ|dIAS
       |dOCLCQ|dU3W|dCAUOI|dKSU|dWYU|dBRX 
049    MAIN 
050  4 HF5718 
082 04 658.4/5|223 
111 2  Trends in Business Communication (Conference)|d(2016 :
       |cKufstein, Tyrol) 
245 10 Conference proceedings trends in business communication 
       2016 /|cTimo Becker, Peter Schneckenleitner, Wolfgang 
       Reitberger, Alexandra Brunner-Sperdin, editors. 
260    Wiesbaden, Germany :|bSpringer Gabler,|c2017. 
300    1 online resource :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|bPDF|2rda 
504    Includes bibliographical references. 
505 0  Trends in Business Communication from Different 
       Perspectives -- Political Communication, Investor 
       Relations, PR in sports, Communication with and for 
       Refugees -- Successful Communication of Medium Sized 
       Companies and More. 
520    These proceedings focus on selected aspects of the current
       and upcoming trends in business communication. In detail 
       the included scientific papers analyse and describe 
       communication processes in the fields of sports, finance, 
       culture, politics, brand management and corporate 
       communications. The variety of the papers delivers added 
       value for both scholars and practitioners. This book is 
       the documentation of the symposium "Trends in Business 
       Communication", which took place at the University of 
       Applied Sciences in Kufstein, Tyrol. Contents Trends in 
       Business Communication from Different Perspectives 
       Political Communication, Investor Relations, PR in sports,
       Communication with and for Refugees Successful 
       Communication of Medium Sized Companies and More Target 
       Groups Lecturers and students in the field of marketing, 
       communications, management, social sciences, and digital 
       media Practitioners in the field of communication and 
       marketing About the Editors Prof. Dr. Timo Becker is a 
       Professor for management and Rector of the University of 
       Arts and Applied Sciences in Freiburg. The following three
       editors are faculty members at Kufstein University of 
       Applied Sciences in the study programs "Marketing and 
       Communication Management" and "Digital Marketing". Dr. 
       Peter Schneckenleitner is a lecturer for communication 
       management. Prof. (FH) Dr. Wolfgang Reitberger is 
       Professor for communication management. Prof. (FH) Dr. 
       Alexandra Brunner-Sperdin is Professor for marketing. 
650  0 Business communication|vCongresses. 
655  0 Electronic books. 
655  4 Electronic books. 
655  7 Conference papers and proceedings.|2fast
       |0(OCoLC)fst01423772 
700 1  Becker, Timo. 
700 1  Schneckenleitner, Peter. 
700 1  Reitberger, Wolfgang. 
700 1  Brunner-Sperdin, Alexandra. 
710 2  SpringerLink|eissuing body. 
776 08 |iPrint version:|aTrends in Business Communication 
       (Conference) (2016 : Kufstein, Tyrol).|tConference 
       proceedings trends in business communication 2016.
       |dWiesbaden, Germany : Springer Gabler, 2017|z3658172533
       |z9783658172534|w(OCoLC)969872134 
830  0 Springer Business and Management eBooks 2017 English+
       International 
856 40 |uhttps://ezp.lib.unimelb.edu.au/login?url=http://
       link.springer.com/10.1007/978-3-658-17254-1|zConnect to 
       ebook (University of Melbourne only) 
990    Springer EBA e-book collections for 2017-2019 
990    Springer Business and Management 2017 
990    Batch Ebook load (bud2) - do not edit, delete or attach 
       any records. 
991    |zNEW New collection springerlink.ebookbe2017 2019-03-19 
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