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Book Cover
PRINTED BOOKS
Author Beller, Ken.

Title The consistent consumer : predicting future behavior through lasting values / Ken Beller, Steve Weiss, and Louis Patler.

Published Chicago, IL : Dearborn Trade Pub., [2005]
©2005

Copies

Location Call No. Status
 UniM Giblin Eunson  658.8342 BELL    AVAILABLE
Physical description xiv, 255 pages : illustrations ; 24 cm
Notes Includes indexes.
Contents 1. The value of values -- 2. The power of icons : Mr. Potato Head -- 3. Understanding the ages -- 4. The patriots : an overview -- 5. The patriots : history creating values -- 6. The patriots : cultural expressions of an era -- 7. The performers : an overview -- 8. The performers : history creating values -- 9. The performers : cultural expressions of an era -- 10. The techticians : an overview -- 11. The techticians : history creating values -- 12. The techticians : cultural expressions of an era -- 13. The believers : an overview -- 14. The believers : history creating values -- 15. The believers : cultural expressions of an era -- 16. The transformers : an overview -- 17. The transformers : history creating values -- 18. The transformers : cultural expressions of an era -- 19. Looking forward : "who's" next? -- 20. Core customer migration -- 21. Reaching an audience -- 22. Social marketing -- 23. An industry overview : quick-serve restaurants -- 24. Attitudes at work.
25. Attracting trends -- 26. The age of meaning.
Summary "Market research over the last few decades has emphasized behavioral-based demographic profiles like Baby Boomers, Generation X, and the Millenials. But The Consistent Customer says values are much stronger indicators of future consumer buying behavior." "The authors will introduce you to five proprietary "Value Populations" that are united not by behaviors, but by their shared history and culture - conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite simply, The Consistent Consumer will tell you how to make your business more profitable."--BOOK JACKET.
Other author Weiss, Steve M.
Patler, Louis.
Subject Consumer behavior.
ISBN 1419502735