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PRINTED BOOKS
Author McKee, Neill.

Title Strategic communication in the HIV/AIDS epidemic / Neill McKee, Jane T. Bertrand, Antje Becker-Benton.

Published New Delhi ; Thousand Oaks, CA : SAGE Publications, 2004.

Copies

Location Call No. Status
 UniM BioMed  362.1969792 MCKE    AVAILABLE
Physical description 351 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [312]-332) and index.
Contents Chapter 1 Challenge of Combating HIV/AIDS 23 -- Complex Challenge 23 -- Global Responses 24 -- Strategic Communication: An Essential Ingredient 26 -- Chapter 2 Strategic Communication in the Fight Against HIV/AIDS 30 -- Challenge 30 -- Elements of Strategic Communication 31 -- A Paradigm Shift from Behavior Change to Social Change 41 -- Chapter 3 Communication for Social and Behavioral Change 55 -- Advocacy to Strengthen Political Commitment 55 -- Social Mobilization to Bolster the National Response 65 -- Interventions to Strengthen Community Responses 76 -- Promoting a Balanced Approach to Prevention Messages: The "ABCs" of Safer Sexual Practices 88 -- Communication to Reduce Stigma 101 -- Chapter 4 Reaching Special Audiences 110 -- Preventing HIV Infection in Young People 110 -- Focusing on Gender: Reaching Women and Girls, Men and Boys 122 -- Sex Workers: Shifting the Balance of Power 138 -- Reaching Men Who Have Sex with Men 148 -- Prevention and Injecting Drug Users 158 -- Reaching Mobile Populations 165 -- HIV/AIDS in Conflicts and Emergency Situations 174 -- Chapter 5 Communication for Health and Social Services 183 -- HIV/AIDS and Services: An Overview 183 -- Increasing Use of Voluntary Counseling and Testing (VCT) 193 -- Prevention of Mother-to-Child Transmission 206 -- Role of Communication in Anti-Retroviral Therapy 217 -- Improving the Quality of Life of People Living with HIV and AIDS 228 -- Chapter 6 Selected Strategic Approaches 238 -- Using Entertainment-Education for HIV/AIDS Prevention 238 -- Peer Education 252 -- Telephone Hotlines 263 -- Using Information Communication Technologies (ICTs) 271 -- Chapter 7 Present and Future Challenges for Communicators 285 -- Comprehensive Approaches to Prevention, Including the ABCs 285 -- Addressing Stigma 288 -- New Findings on STIs and HIV 290 -- Biology, Culture, and Risk 291 -- Risk, Behavior, and Technology 294 -- Public Health and Human Rights 296.
Other author Bertrand, Jane T.
Becker, Benton Lee, 1938-2015.
Subject AIDS (Disease) -- Prevention.
Health behavior.
Health education.
Communication in medicine.
ISBN 0761932070 (US-hbk.)
0761932089 (US-pbk.)
8178293242 (India-hbk.)
8178293250 (india-pbk.)