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Title Handbook of marketing and finance / edited by Shankar Ganesan.

Published Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, 2012.


Location Call No. Status
 UniM Giblin Eunson  658.8 HAND    AVAILABLE
Physical description x, 322 pages : illustrations ; 24 cm
Notes Formerly CIP. Uk.
Bibliography Includes bibliographical references and index.
Contents Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction.
Other author Ganesan, Shankar.
Bharadwaj, Sundar G.
Subject Marketing -- Handbooks, manuals, etc.
Finance -- Handbooks, manuals, etc.
ISBN 1849802726