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Author Tesar, George.

Title Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing / George Tesar, Jan Bodin.

Published Singapore ; Hackensack, NJ : World Scientific, c2013.


Location Call No. Status
 UniM Giblin Eunson  658.8 TESA    AVAILABLE
Physical description xxi, 505 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 493-501) and index.
Other author Bodin, Jan.
Subject Marketing -- Management.
Industrial clusters.
ISBN 9789814383059 (hbk.)
9814383058 (hbk.)