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Cover Art
PRINTED BOOKS
Author Tesar, George.

Title Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing / George Tesar, Jan Bodin.

Published Singapore ; Hackensack, NJ : World Scientific, [2013]
©2013

Copies

Location Call No. Status
 UniM Giblin Eunson  658.8 TESA    AVAILABLE
Physical description xxi, 505 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 493-501) and index.
Contents Chapter 1 An Introduction to Geographically Remote Industrial Clusters 7 -- Chapter 2 Formation and Growth of Geographically Remote Industrial Clusters 23 -- Chapter 3 Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters 41 -- Chapter 4 Business-to-Consumer Marketing Management 55 -- Chapter 5 Marketing Management and Cluster Dynamics 75 -- Chapter 6 Notes on Case Analysis 89 -- Collected Cases 97 -- Part I Formation of Geographically Remote Industrial Clusters 99 -- Part II Internal and External Information Needs of Geographically Remote Industrial Clusters 229 -- Part III Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters 325 -- Part IV Information Technology Issues and Geographically Remote Industrial Clusters 435.
Other author Bodin, Jan.
Subject Marketing -- Management.
Industrial clusters.
ISBN 9789814383059 (hbk.)
9814383058 (hbk.)