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Book Cover
Author Cox, Roger, 1936-

Title Retailing : an introduction / Roger Cox and Paul Brittain.

Published Harlow, England : FT/Prentice Hall, 2004.


Location Call No. Status
 UniM Archit  658.87 COX    AVAILABLE
Edition 5th ed.
Physical description xxvii, 320 pages : illustrations ; 24 cm
Notes Previous ed. : 2000.
Bibliography Includes bibliographical references and index.
Summary This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers.
Other author Brittain, Paul.
Subject Retail trade -- Management.
Stores, Retail -- Great Britain -- Management.
ISBN 9780273678199 (paperback)
0273678191 (paperback)