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Cover Art
Author Carey, John, 1946-

Title When media are new : understanding the dynamics of new media adoption and use / John Carey and Martin C.J. Elton.

Published Ann Arbor : Digital Culture Books/University of Michigan Press and the University of Michigan Library, 2010.


Location Call No. Status
 UniM Bail  302.231 CARE    AVAILABLE
Physical description viii, 363 pages : illustrations ; 23 cm.
Series The new media world.
New media world.
Bibliography Includes bibliographical references (pages 335-350) and index.
Contents Introduction -- Processes. Adoption of new media -- The fragility of forecasting -- Implementation -- User research -- Case studies. How new media affect television viewing -- Videophones and teleconferencing -- When online media were new : the missing chapter -- The long road to interactive television -- Satellite radio -- The integration of mobile phones into everyday life.
Other author Elton, M. C. J.
Subject Digital media -- Social aspects.
Standard Number 3168278
ISBN 9780472070855 (cloth : alk. paper)
0472070851 (cloth : alk. paper)
9780472050857 (paperback: alk. paper)
0472050850 (paperback: alk. paper)