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LEADER 00000nam a2200385 a 4500 
001       92046063 
008    921221t19931993nyua     b    001 0 eng   
010    92046063 
019 1  9764723 
019    92046063 
020    0070102988 
035    .b17922598 
043    n-us--- 
050 00 PN1990.83|b.C37 1993 
082 00 384.54/42|220 
100 1  Carroll, Raymond L.|0http://id.loc.gov/authorities/names/
       n92121219 
245 10 Electronic media programming :|bstrategies and decision 
       making /|cRaymond L. Carroll, Donald M. Davis. 
264  1 New York :|bMcGraw-Hill,|c[1993] 
264  4 |c©1993 
300    xii, 532 pages :|billustrations ;|c25 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  McGraw Hill series in mass communication. 
504    Includes bibliographical references (pages 506-511) and 
       index. 
520    This book emphasizes programming strategies for small 
       market, local stations rather than the major networks. The
       authors have included discussions of both radio and 
       television in each chapter. Electonic Media Programming 
       takes a unified approach, focusing on marketing/audience 
       research. 
650  0 Broadcasting|zUnited States|0http://id.loc.gov/authorities
       /subjects/sh2007102165|xPlanning.|0http://id.loc.gov/
       authorities/subjects/sh2002006228 
650  0 Radio programs|0http://id.loc.gov/authorities/subjects/
       sh85110557|zUnited States|0http://id.loc.gov/authorities/
       names/n78095330|xPlanning.|0http://id.loc.gov/authorities/
       subjects/sh2002006228 
650  0 Television programs|zUnited States|0http://id.loc.gov/
       authorities/subjects/sh2010115994|xPlanning.|0http://
       id.loc.gov/authorities/subjects/sh2002006228 
700 1  Davis, Donald M.|0http://id.loc.gov/authorities/names/
       n92121224 
830  0 McGraw-Hill series in mass communication.|0http://
       id.loc.gov/authorities/names/n84723914 
907    .b17922598 
990    MARCIVE MELB 201906 
Location Call No. Status
 UniM Giblin Eunson  384.5442 CARR    DUE 13-10-19