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Cover Art
Author Chakrabarty, Bidyut, 1958- author.

Title Winning the mandate : the Indian experience / Bidyut Chakrabarty, Sugato Hazra.

Published New Delhi ; Thousand Oaks, California ; London ; Singapore : SAGE Publications, 2016.


Location Call No. Status
 UniM Bail  324.9540532 CHAK    AVAILABLE
Physical description xxxiii, 215 pages ; 23 cm
Bibliography Includes bibliographical references (pages 200-210) and index.
Contents Introduction: Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude (?) -- Conclusion : marketizing an ideology-driven dream -- Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.
Other author Hazra, Sugato, author.
Subject Modī, Narendra, 1950-
India. Parliament. Lok Sabha -- Elections, 2014.
Bharatiya Janata Party.
Political campaigns -- India.
ISBN 9789351507444