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PRINTED BOOKS
Author Chakravorti, Bhaskar.

Title The slow pace of fast change : bringing innovations to market in a connected world / by Bhaskar Chakravorti.

Published Boston, Mass. : Harvard Business School Publishing, [2003]
©2003

Copies

Location Call No. Status
 UniM Giblin Eunson  658.8 CHAK  SEVEN DAY LOAN  AVAILABLE
Physical description xv, 216 pages ; 25 cm
Bibliography Includes bibliographical references (pages 191-201) and index.
Contents 1. A Beautiful Bind -- 2. Of Pause and Progress -- 3. A Framework for Connected Choice -- 4. Beginning at the Endgame -- 5. Tunneling to the Vision -- 6. Dividing Up the Middlegame -- 7. Dealing with Uncertainty -- 8. Beware of Loud Noises.
Summary "In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--BOOK JACKET.
Subject Technological innovations -- Marketing.
Supply and demand.
Rational choice theory.
Information theory in economics.
ISBN 157851780X (alk. paper)
157851780X £29.99