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Author Cecere, Lora M.

Title Bricks matter [electronic resource] : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.

Published Hoboken : Wiley, 2012.


Location Call No. Status
Physical description xvi, 303 p. : ill.
Series Wiley & SAS business series
Wiley and SAS business series.
Bibliography Includes bibliographical references and index.
Contents Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Chase, Charles W.
ProQuest (Firm)
Subject Business logistics.
Electronic books.
ISBN 9781118218310 (cloth)
9781118284728 (e-book)