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Cover Art
Author Clare, John, 1955-

Title John Clare's guide to media handling / John Clare.

Published Aldershot ; Burlington, Vt. : Gower, [2001]


Location Call No. Status
 UniM Giblin Eunson  659.2 CLAR    AVAILABLE
 UniM Bund  659.2 CLAR {Bund81 20190820}    AVAILABLE
Physical description xxi, 138 pages : illustrations ; 25 cm
Notes Includes index.
Contents 1. What's in the news? -- 2. The journalist's role -- 3. Television -- 4. The newspaper world -- 5. Radio -- 6. Using public relation to help put your message across -- 7. Crises and issues management - the media's role -- 8. Putting it all together.
Subject Public relations.
Mass media and business.
Industrial publicity.
Variant Title Guide to media handling.
ISBN 0566082985 (hardcover)