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Author Consumer Behavior Symposium (1964 : Stanford University)

Title On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

Published New York : Wiley, [1966]


Location Call No. Status
 UniM Store  Q44094    AVAILABLE
Physical description viii, 247 pages ; 24 cm.
Series Wiley marketing series.
Wiley marketing series.
Notes "Planned and conducted by the Stanford University Graduate School of Business."
Bibliography Bibliographical footnotes.
Other author Newman, Joseph W., editor.
Stanford University. Graduate School of Business.
Subject Consumers -- United States.