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Cover Art
Author Coughter, Peter.

Title The art of the pitch : persuasion and presentation skills that win business / Peter Coughter.

Published New York : Palgrave Macmillan, 2012.


Location Call No. Status
 UniM Giblin Eunson  658.452 COUG    AVAILABLE
Edition 1st ed.
Physical description x, 240 pages : illustrations ; 25 cm
Notes "An Advertising Age Publication."
Bibliography Includes bibliographical references and index.
Contents Everything is a presentation -- It's not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.
Subject Business presentations.
Persuasion (Psychology)
ISBN 9780230120518 (hbk.)
0230120512 (hbk.)