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Book Cover
Author Couper, Mick.

Title Designing effective Web surveys / Mick P. Couper.

Published Cambridge ; New York : Cambridge University Press, 2008.


Location Call No. Status
 UniM Bail  300.723 COUP    AVAILABLE
Physical description xvii, 398 pages : colour illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 363-387) and indexes.
Contents 1. The Importance of Design for Web Surveys -- 2. The Basic Building Blocks -- 3. Going Beyond the Basics: Visual and Interactive Enhancements to Web Survey Instruments -- 4. General Layout and Design -- 5. Putting the Questions Together to Make an Instrument -- 6. Implementing the Design.
Summary "Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cookbook"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--BOOK JACKET.
Subject Social surveys -- Methodology.
Internet surveys.
Surveys -- Methodology -- Technological innovations.
ISBN 9780521889452
9780521717946 (paperback)
0521717949 (paperback)