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Author Couper, Mick.

Title Designing effective Web surveys [electronic resource] / Mick P. Couper.

Published Cambridge ; New York : Cambridge University Press, 2008.


Location Call No. Status
Physical description xvii, 398 p. : col. ill.
Bibliography Includes bibliographical references (p. 363-387) and indexes.
Contents The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author ProQuest (Firm)
Subject Social surveys -- Methodology.
Internet surveys.
Surveys -- Methodology -- Technological innovations.
Electronic books.
ISBN 9780521889452
9780521717946 (pbk.)
0521717949 (pbk.)